ETAPX
let's talk

PX News

Product culture, written down

The latest Whistlr and ETAPX product news — feature launches, creator tools, live streaming, monetization, and platform updates.

PX News is where the ETAPX team writes things out in full: what shipped on Whistlr, GLSRM, Influxx, and Ocsidian, why it shipped that way, and what we still have not figured out. It is not a changelog and it is not a newsletter — it is the reasoning behind the products, published as we go.

What you will find here

  • Company — how the studio is built, what we chose to ship first, and what we deliberately left out.
  • Product — Creator Studio, live, gems, circuits, and the rest of the house, one launch at a time.
  • Community — the people on campus and on the platforms, and the work they actually do with the tools.
  • Business — partnerships, merch, and the quieter notes on how the company holds together.

Keep reading

Latest from ETAPX

Recent articles.

  1. Product17 min readPX Planning for New Release of New AI AppETAPX is early into building a new AI-powered app. AJ on why it's happening, what problem it's meant to solve, and why the name and launch date aren't ready to share yet.
  2. Product14 min readIntroducing Profile Skins: An Early Nod to the Early 2000sWhistlr's new Profile Skins bring the personalization era of the early internet back to your profile — reimagined and modernized. Here's what shipped and how to pick yours.
  3. Community15 min readWorking Alongside the Biggest Artist in MusicA global superstar just brought an exclusive Waves collaboration to Whistlr. Here's what the partnership includes and what it means for the artists Whistlr has championed from day one.
  4. Community16 min readWhistlr Helps Indie Creators Level UpHow Whistlr's tools — Creator Studio, WTC Gems, Circuits, and the in-app editor — are built to close the gap between a first-time poster and an established creator, not widen it.
  5. Company15 min readA Late Summer, Early Fall Update on Our Progress as a CompanyA recap of what's shipped across Whistlr, GLSRM, Ocsidian, and Influxx this year, and an honest look at what's still ahead as ETAPX heads into fall.
  6. Company15 min readAmbitions on PX Campus Soar Higher Than EverAJ on the scale of what ETAPX is building next across Whistlr, GLSRM, Ocsidian, and Influxx — and the energy on campus driving it.
  7. Company17 min readCampus Community Hits DifferentA look inside the day-to-day culture on ETAPX's Bay Area campus — the cross-team collisions, informal traditions, and in-person energy that shape every product.
  8. Company15 min readSocial Media Has Been Affected by Latest Changes — Here's How We Plan to Counter ThemETAPX's take on where the social media industry is headed — ad clutter, algorithm fatigue, engagement bait — and how Whistlr's product philosophy is built as a deliberate counter.
  9. Company15 min readWhy We Encourage Working Alongside AI for Development at ETAPXETAPX's culture of treating AI as a collaborator across engineering, design, and product — the mindset shift from 'AI replaces people' to 'AI amplifies people.'
  10. Community18 min readLearning How to Maximize the Most of Your WTC on WhistlrA practical guide for Whistlr supporters on getting real value from your WTC Gems — budgeting, timing your support, and using Gems to help indie creators grow.